Fulfilling the three F’s of modern magazine mantra Fun, Funky and in Formative, BLUFF is targeted at the new generation of poker player who has had his or her interest piqued by the sport’s mainstream online and television coverage. Its readers are computer savvy and possess a higher than average disposable income. BLUFF offers this reader community a 360-degree point of view on all aspects of poker, offline and online. From player advice to tournament coverage to a day in the life of a rising poker superstar, Bluff provides an entertaining, yet informative read that keeps the attention of today’s fast paced new generation of poker player. With article titles like From Schmo to Pro, One way trip into Professional Poker, and Poker like a Rock Star, Bluff immerses the reader in the poker experience and the dream that anyone can ultimately become a professional poker player.

Bluff readers are looking to actively participate in the fast-growing poker lifestyle, and advertising in Bluff is the best way to get their attention. Whether it’s a card room, online destination, or consumer good, Bluff can get your product in front of this targeted audience. Looking for poker players…you’ve found them!